Abel Apparel is a lifestyle clothing brand created by Paul and Tom working closely with The Lions Barber Collective to remove the stigma surrounding suicide, anxiety and depression. We chose the name Abel for a number of reasons. Abel (from Cain and Abel) was a Shepherd, a Shepherd is a leader, we want to lead people away from suicidal thoughts and create a quality brand with a positive image. Also, Abel (pronounced able) meaning able to survive, able to create, able to inspire and able to help others. We are ready, willing and Abel.

We print all our own garments from our workshop in Devon where we aim to only print on the best quality blank products we are able to source.

If you or someone you know needs help please checkout www.thelionsbarbercollective.com and get in touch with them.

We are Abel Apparel and together, we are all able.